We often have clients approach us who want to know “what works” when it comes to social media marketing. Unfortunately, the answer to that question is not what they want to hear:
Every client is different.
When considering a social media marketing plan the first thing we do is evaluate the client. What are their existing resources? What is their web presence (or do they even have one?) What products/inventory do they have? Who are they trying to reach? What are their future plans?
In order for us to find the best match among the many existing social media marketing tools we need to know the answers to these questions.
For example, if a client has a great deal of imagery, either of their products/service or simply their employees in action, we might look at using a tool such as Pinterest or Instagram. If they have a great deal of videos YouTube is the obvious choice, but we can also use those videos to promote their business in a myriad other ways.
Facebook is undeniably the largest social network currently available, however it has strict limitations when it comes to how a business can use it. Just because a billion people currently use Facebook don’t think you can create a Facebook Business Page and instantly reach a billion people. Facebook restricts your Business Page reach to just 1% (sometimes less) of your existing audience. And if it is a new Business Page, growing that page audience is nearly impossible without making use of the paid Facebook tool for doing so.
At Dandelion Digital Media our first step is to fully evaluate every potential client, determine its strengths and weaknesses and develop a social media marketing strategy which will work best for them. We carefully explain what steps we plan to take, what tools we will use and how we will use them, and what the clients expectations should be as a result of our work.
In some cases social media marketing is not the best choice a business can make. If that’s the case, we’ll explain that too, and provide some viable options – even when those options don’t provide us with any work.
We mean it when we say that we’re here to help our clients in any way we can.